A while ago now, Google announced that it had become an AI-first company. While that might sound like meaningless marketing babble, the truth is that this determination actually has HUGE potential repercussions for marketers, businesses, and SEO. Firstly, what does Google mean by this? Meet the New, Smarter Google You might think of Google as a search-first company. The first product that Google provided was a search engine and this is still what most of us associate with the company. Traditionally, Google’s search engine did not work […]

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