What is retargeting? Retargeting is a marketing strategy that entails offering banner ads to your target audience. These banner advertisements are made to be seen by your target market after they have seen your business’s site. Retargeting only works if you have an unique fragment of code on your site enabling it. In this manner, at any time someone brows through your website, a confidential internet browser cookie will drop, generally marking sitevisitors as having visited your web site. How is this different than regular display ad […]

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