You send an awesome email with amazing subject line, follow all the best practices, and they still click on unsubscribe — a wake up moment for any email marketer. It’s not expected to have a zero unsubscribe rate, but you can do something about your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm). An unsubscribe rate above 0.5% indicates you need to work on the issue. Negative and positive reasons for unsubscribes According to MarketingSherpa, the top reason why your […]

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